About Believe In New York

Inspired by the City We Love

I’ve been an artist for as long as I can remember. From the time I was a child, creating was the way I expressed myself — and that passion grew into digital design in 2001, when The Rebel Princess was born.

Before launching my own brand, I lived a dream career in professional sports. I studied Sports Communication in college and worked for the Hartford Whalers, then went on to roles with the Dallas Cowboys, New York Rangers, and New York Yankees.

Being behind the scenes in the world of elite athletes and iconic teams shaped my eye for detail, color, and style.

In 2012, I decided to take a leap and bring my art to life full-time.

I was blessed to collaborate with Steiner Sports, working with Brandon Steiner and creating designs alongside New York Rangers players.

My artwork has also been part of projects for the Indianapolis Colts and the Golden State Warriors.

Today, I’ve merged my two loves — sports and art — into Believe New York.

Every piece is handcrafted, one-of-a-kind, and created with the same passion that inspired me as a young artist.

My patched hats, crystal applique hats, and one-of-a-kind apparel are all designed, cut, crafted, and finished by hand. No mass production. No duplicates. Each item is a unique piece of wearable art.

Believe New York is more than a brand.

This is where art meets street style — and I’m honored to create something truly original for you.

Founder & Artist, Believe In New York