Believe In New York

Inspired by the City We Love

Handcrafted one-of-a-kind hats, apparel, and wearable art rooted in sports design, street culture, and original artistry since 2012.

Every piece is created in our studio using original materials, custom chenille patches, crystal embellishments, premium textures, and hand-finished details. From statement hats and exclusive graphic tees to limited-edition apparel, our designs are made for people who want authentic New York style that stands out.

 

 

Dope Chenille Camo Hat with a multicolor DOPE chenille patch
Dope Chenille Camo Hat
$50.00
The City Collection Liberty Football Jersey in cream with original New York-inspired artwork
The City Collection New York Liberty #10 Football Jersey
from $90.00
Silver Crystal Appliqué Black New York Hat with hand-applied silver crystal design
Silver Crystal Appliqué Black New York Hat
$159.00
Gold Crystal Appliqué Black New York Hat with hand-applied gold crystal design
Gold Crystal Appliqué Black New York Hat
$150.00
Captain Clutch basketball sweatshirt with original New York-inspired artwork
The City Collection Captain Clutch Sweatshirt
$55.00
Blue Crystal Appliqué Orange New York Hat with hand-sewn blue crystal design
Blue Crystal Appliqué Orange New York Hat
$175.00

Shop by Style

Patched Hats
Front view of Limited Edition Pink Crystal Appliqué Green New York Hat
Crystal Appliqué Baseball Hats
Additional view of The City Collection St. John's Hand-Drawn Mascot Camo Hat by Believe In New York
The College Collection
Dope New York streetwear graphic T-shirt featuring the iconic Dope design
Apparel

Handcrafted originals for the bold.

Inspired by a lifelong love of art and years working inside professional sports, every piece is made entirely by hand — from patched hats to crystal applique designs and one-of-a-kind apparel. No repeats. No mass production. Just true originals, made for you.