Believe In New York Cover Image

Believe In New York

Inspired by the City We Love

Handcrafted one-of-a-kind hats, apparel, and wearable art rooted in sports design, street culture, and original artistry since 2012.

Every piece is created in our studio using original materials, custom chenille patches, crystal embellishments, premium textures, and hand-finished details. From statement hats and exclusive graphic tees to limited-edition apparel, our designs are made for people who want authentic New York style that stands out.

 

 

The City Collection NY chenille camo patched hat handcrafted with premium chenille patches inspired by New York streetwear
The City Collection NY Chenille Camo Patched Hat
Sold Out
Blue Crystal Appliqué Orange New York Hat with hand-applied blue crystal design
Blue Crystal Appliqué Orange New York Hat
Sold Out
The City Collection New York camo patched hat handcrafted with premium chenille patches inspired by New York streetwear
The City Collection Colorful New York Camo Patched Hat
$40.00
The City Collection NY Basketball — 1CON1C Flat Bill Snapback
$45.99
Front view Garbage Pail Ballers™ Clutch Mode Jalen Brunson-inspired basketball graphic T-shirt with vintage collectible card artwork
Vintage Hardwood Classics Clutch Mode T-Shirt
from $37.99
The City Collection NY Basketball — 1CON1C Dad Hat
$40.00

Shop by Style

Patched Hats
Limited Edition Pink Crystal Appliqué Green New York Hat with hand-applied pink crystal design
Crystal/Appliqué Hats
The City Collection St. John's camo patched hat handcrafted with premium chenille patches inspired by New York streetwear
Patched Sports Hats
Dope New York streetwear graphic T-shirt featuring the iconic Dope design
Apparel

Handcrafted originals for the bold.

Inspired by a lifelong love of art and years working inside professional sports, every piece is made entirely by hand — from patched hats to crystal applique designs and one-of-a-kind apparel. No repeats. No mass production. Just true originals, made for you.